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VERSION:2.0
PRODID:-//PhD TV//phdtv//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Hidde Smit: How instead of how much? How budget and strategic 
 configuration impact advertising effectiveness
BEGIN:VEVENT
UID:2026/2026-11-05-groningen-hidde-smit@phdtv
DTSTAMP:20261031T000758Z
DTSTART:20261105T133000Z
DURATION:PT90M
SEQUENCE:29890087
SUMMARY:Hidde Smit: How instead of how much? How budget and strategic confi
 guration impact advertising effectiveness
DESCRIPTION:Stream: https://video.rug.nl/media/t/0_p0qzvx04\nUniversity of 
 Groningen\, Thu 5 Nov 2026 14:30 CET\nEconomics and business
LOCATION:University of Groningen
URL:https://phdtv.net/defenses/2026/2026-11-05-groningen-hidde-smit/
END:VEVENT
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